設(shè)計(jì)單位? AIM愷慕建筑設(shè)計(jì)

項(xiàng)目地址? 廣東省深圳市

建成時(shí)間? 2024年12月

建筑面積? 184125平方米

本文文字由設(shè)計(jì)單位提供。

我們相信，卓越的設(shè)計(jì)蘊(yùn)藏著講述動人故事的力量。在BREWTOWN啤酒小鎮(zhèn)項(xiàng)目中，我們的愿景是創(chuàng)造一種沉浸式體驗(yàn)，將啤酒釀造的悠久歷史與深圳這座城市的活力和前瞻精神相結(jié)合。這個(gè)項(xiàng)目創(chuàng)造的不僅是一個(gè)商業(yè)空間，更是一場心靈之旅，通過獨(dú)特的設(shè)計(jì)來融合創(chuàng)意、社區(qū)與文化。

We believe that great design tells a story. With BREWTOWN, our vision was to craft an immersive experience, one that bridges the rich history of beer brewing with the vibrant, forward-thinking spirit of Shenzhen. This project is more than a commercial space; it’s an evocative journey through creativity, community, and culture, brought to life through thoughtful design.

轉(zhuǎn)型故事的設(shè)計(jì)

Designing a Story of Transformation

項(xiàng)目的設(shè)計(jì)靈感源自精湛的釀酒工藝，原料在這個(gè)過程中歷經(jīng)蛻變、升華質(zhì)變，最終成就非凡佳釀。這一敘事塑造了我們的設(shè)計(jì)方法，即賦予室內(nèi)每個(gè)元素意義。從結(jié)構(gòu)形式的節(jié)奏性重復(fù)到材料的溫馨觸感，我們將釀酒過程重新詮釋為一種建筑語言，邀請人們探索并與之建立聯(lián)系。

BREWTOWN’s design draws inspiration from the intricate craft of brewing, where raw materials undergo a process of transformation into something extraordinary. This narrative shaped our approach, infusing every element of the interior with meaning. From the rhythmic repetition of structural forms to the tactile warmth of materials, we reinterpreted the brewing process into an architectural language that invites exploration and connection.

設(shè)計(jì)以線性敘事呈現(xiàn)，引導(dǎo)訪客經(jīng)歷一次隱喻性的釀酒之旅。動態(tài)的走廊呼應(yīng)釀酒原材料的變化，開放的庭院則如同釀酒發(fā)酵過程中不可或缺的靜謐停頓，而流動的空間最終匯聚成一場盛大的歡慶與聚會——恰似啤酒的本質(zhì)，即為共享而生。

The design is a linear narrative, guiding visitors through a metaphorical brewing journey. Dynamic corridors echo the movement of ingredients, open atriums create pauses for fermentation, and flowing spaces culminate in moments of celebration and gathering - just as beer is meant to be shared.

我們充分利用空間的高度，將必要的管道整合到建筑設(shè)計(jì)中，增強(qiáng)沉浸式氛圍的同時(shí)優(yōu)化通風(fēng)和冷卻系統(tǒng)，降低能耗，使空間更高效地服務(wù)于人。

By embracing the height of these spaces and integrating necessary ducting into the architectural language, we not only enhanced the immersive atmosphere but also optimized ventilation and cooling, reducing energy consumption and making the space work harder for its purpose.

激活空間，連接社區(qū)

Activating Space, Connecting Community

我們視每個(gè)項(xiàng)目為一次重塑空間的契機(jī)，旨在打造不僅能吸引人們駐足，還能深深觸動心靈、令人流連忘返的場所。在項(xiàng)目中，我們再次激活了所在的場地，將其轉(zhuǎn)變?yōu)槌錆M活力的社區(qū)中心。每個(gè)設(shè)計(jì)決策皆以人為本，激發(fā)好奇心、促進(jìn)互動，并邀請各個(gè)年齡段的人群在此相聚、溝通和交流。

At AIM, we view every project as an opportunity to create spaces that not only captivate but also bring people together. With BREWTOWN, we have, once again, activated a place, transforming it into a vibrant community hub. Every design decision was made with people in mind, to spark curiosity, foster interaction, and invite all generations to gather, linger, and connect.

我們巧妙地將共享體驗(yàn)融入開放的美食廣場和生動的庭院設(shè)計(jì)中，精心打造了一個(gè)充滿社區(qū)活力、富有魅力的目的地。這里不僅是一個(gè)打卡之地，更是一個(gè)讓人靜心享受生活的地方。

By embedding shared experiences into the spatial design - be it through open food halls and dynamic atriums, we created a destination that thrives on the energy of its community. BREWTOWN isn’t just a place to visit; it’s a place to belong.

通過材質(zhì)塑造情感

Crafting Emotion Through Materiality

材質(zhì)選擇對于設(shè)計(jì)的敘事至關(guān)重要。我們采用了拉絲不銹鋼、暖色水磨石、穿孔銅和紋理石膏等一系列自然紋理，以呼應(yīng)釀酒中原始與精煉的元素。

Material selection was integral to telling the story. We embraced a palette of natural textures - brushed stainless steel, warm terrazzo, perforated copper, and textured stucco, to evoke the raw and refined elements of brewing.

設(shè)計(jì)細(xì)節(jié)進(jìn)一步強(qiáng)調(diào)了對釀酒過程的呈現(xiàn)。裸露的管道致敬了啤酒生產(chǎn)中使用的設(shè)備，而流動的線條和起伏的形式則模仿了啤酒本身的液態(tài)運(yùn)動。這種對細(xì)節(jié)的把控確保了每個(gè)設(shè)計(jì)元素獨(dú)具意義且整體和諧。

The details further emphasize the brewing process. Exposed pipes nod to the equipment used in beer production, while flowing lines and undulating forms mirror the liquid movement of beer itself. This meticulous attention to detail ensures that every element feels intentional, authentic, and part of a greater whole.

光線在設(shè)計(jì)中扮演著至關(guān)重要的角色，通過精心布局的明暗漸變，我們巧妙地引導(dǎo)賓客的步履。我們戰(zhàn)略性地置入光筒，引入自然光的同時(shí)凸顯了建筑的獨(dú)特韻味，成為項(xiàng)目中最引人注目的特征之一。這些開口不僅增強(qiáng)了空間的沉浸感，還有助于提升舒適度和可持續(xù)性，減少對人工照明的依賴。

Light plays a crucial role in the design, with curated transitions between brightness and shadow to guide movement and highlight architectural features.We introduced daylight through strategically placed light barrels—one of the project’s most striking features. These openings not only heighten the immersive character of the space but also contribute to well-being and sustainability, reducing the reliance on artificial lighting and enhancing the overall experience.

設(shè)計(jì)采用裸露混凝土結(jié)構(gòu)，有效降低了對空調(diào)的依賴和能源消耗，同時(shí)確保了空間舒適度。在此基礎(chǔ)上，材料、形式和光線等每個(gè)元素都經(jīng)過精心編排，旨在營造一種兼顧空間氛圍和生態(tài)關(guān)懷的獨(dú)特體驗(yàn)。

By allowing the raw concrete structure to radiate its underground cool, the design passively reduces the need for air conditioning, minimizing energy consumption while ensuring comfort. Every element—materials, form, and light—was carefully orchestrated to create an experience that is both atmospheric and ecologically mindful.

寶安區(qū)的新地標(biāo)

A New Icon for Bao’an District

設(shè)計(jì)超越了單純空間的范疇，它創(chuàng)造的是一種沉浸式的體驗(yàn)。我們巧妙地將敘事藝術(shù)與大膽前衛(wèi)的當(dāng)代設(shè)計(jì)理念融合，塑造了一個(gè)能夠引起居民、上班族、學(xué)生、游客等不同受眾共鳴的目的地。設(shè)計(jì)是對釀酒的致敬，更是在空間中創(chuàng)造美好生活的一個(gè)生動范例。它化低效為機(jī)遇，將閑置結(jié)構(gòu)轉(zhuǎn)變?yōu)槌錆M活力與積極體驗(yàn)的場所。這里，傳統(tǒng)與創(chuàng)新交相輝映，設(shè)計(jì)賦予生活新意，讓每一刻都成為小鎮(zhèn)故事中不可或缺的篇章。設(shè)計(jì)團(tuán)隊(duì)自豪地實(shí)現(xiàn)了這一愿景精髓，將釀酒的本質(zhì)轉(zhuǎn)變?yōu)榭臻g體驗(yàn)，為寶安區(qū)樹立起一座新地標(biāo)—— 一個(gè)持續(xù)激發(fā)人際聯(lián)結(jié)、鼓勵(lì)探索的歡慶之地。

Our design for BREWTOWN creates more than spaces; it creates an experience. By combining the art of storytelling with bold, contemporary design, we’ve shaped a destination that resonates with its audience - residents, professionals, students, and visitors alike. More than just an homage to brewing, BREWTOWN is a statement on how spaces can be transformed for the better—turning inefficiencies into opportunities, and passive structures into active experiences. It’s a place where tradition meets innovation, where design enhances life, and where every moment becomes part of the BREWTOWN story. At AIM Architecture, we are proud to have brought this vision to life. By transforming the essence of brewing into spatial experiences, we’ve crafted a new landmark for Bao’an District - one that will inspire connection, exploration, and celebration for years to come.

完整項(xiàng)目信息

業(yè)主：華潤置地、華潤啤酒

項(xiàng)目地點(diǎn)：廣東省深圳市寶安區(qū)創(chuàng)業(yè)二路388號

總建筑面積：184125平方米

設(shè)計(jì)時(shí)間：2022年7月—2024年12月

竣工時(shí)間：2024年12月

建筑設(shè)計(jì)：Aedas

AIM設(shè)計(jì)范圍：B1、B2層公共走廊；L1、L2層美食廣場；B1、L1、L2、L3層洗手間；B3-L3層電梯大堂

設(shè)計(jì)總監(jiān)：Wendy Saunders、Vincent de Graaf

項(xiàng)目經(jīng)理：林雅琪

項(xiàng)目建筑師：郭鵬、黃驍鳴

室內(nèi)團(tuán)隊(duì)：劉婧博、林璐芊、張玄、松潔、沈明珠、安勝石、戴維莎

效果圖：焦琰

施工圖深化設(shè)計(jì)單位：廈門市華盟裝修工程有限公司

施工單位：綠城建筑科技集團(tuán)有限公司

軟裝配套顧問：北京靳朝暉設(shè)計(jì)有限公司

燈光顧問：碧譜照明設(shè)計(jì)

主要材料：鍍鋅鋼、不銹鋼、水磨石、穿孔銅板、質(zhì)感灰泥

攝影：Dirk Weiblen

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